The Vodafone Ghana Foundation has trained 50 girls in recycling and creativity as part of its monthly Birthday Stars initiative. The three-day training, organized in conjunction with the Accra-based Academic City University College, aims to inspire young women to create new products from waste collected in the West African country.
Founded in 1982 by Gerry Whent and Ernest Harrison, the British telecommunications group Vodafone wants to reduce its environmental footprint on the African continent, in particular by implementing a CSR (Corporate Social Responsibility) approach in Ghana, which is home to one of its many subsidiaries. To do this, the cell phone operator, through its monthly initiative called “Birthday Stars”, has trained a new wave of 50 girls (physically disabled, school dropouts, professionals) on the importance of recycling in preserving the natural resources of this West African country.
“Through this productive program, they were able to create 3D printing of various products as well as recycling waste to build garbage cans, sinks and others,” says Amaris Nana AdjeiPerbi, the country manager of the Vodafone Ghana Foundation. For Victoria Osei Mensah, the director of the Foundation for the Integration of People with Disabilities in Africa, this program based on science, technology, engineering and mathematics (STEM) contributes to sustainability in the field of work through the reduction of unemployment and environmental preservation.
As part of its CSR approach, Vodafone has also launched in 2021, a mechanism to recover electronic waste in order to encourage its customers on the African continent to recycle their phones and purchase refurbished smartphones. In this regard, Joakim Reiter, the director in charge of external affairs, had hinted that the group based in Newbury, England, is working with partners who are developing programs that can address the growing challenge of electronic waste.