GHANA: Zoomlion engages the media for effective waste management

By - Published on / Modified on

GHANA: Zoomlion engages the media for effective waste management ©Nikolay Antonov/Shutterstock

Zoomlion, the company that manages waste in several cities in Ghana has entered into a collaboration with Graphic Communications Group Limited (GCGL). The partnership aims at improving waste management through awareness programmes broadcast on the various GCGL news channels.

“Tailor-made waste management awareness programmes”. This is Zoomlion’s new communication strategy to improve waste management in Ghana. The Jospong Group subsidiary has signed an agreement with the Graphic Communications Group Limited (GCGL) to implement the project.

While Zoomlion will continue its waste management mission in Ghanaian cities, GCGL will raise awareness of good practices through various programmes broadcast on its news channels. Ghana generates 5 million tonnes of waste per year. According to a study (2017) conducted by the Ghanaian Ministry of Sanitation and Water Resources, 60% of this waste could be transformed into organic waste, while 80% could be recycled into other products.

The introduction of a bonus system

Zoomlion will put 100 refuse trucks into service to speed up waste collection in Ghana’s cities. “GCGL will monitor and reward the regional and district capitals and the cleanest communities,” says Joseph Siaw Agyepong, the executive chairman of the Jospong Group. District waste management office staff will be trained to enhance their operational capabilities.

Read Also GHANA: Government signs with Zoompak for medical waste management

Zoomlion and GCGL already have hundreds of sanitation clubs in primary and secondary schools that regularly campaign against poor waste management practices. The two partners are planning further initiatives for the expansion of sanitation clubs in schools, dialogue between regions, districts and communities, and education of drivers’ unions. These include special campaigns at toll booths, promotion of the use of litter bins, awareness raising within faith-based organisations, and the use of various forms of advertising and publications on a daily basis.

The collaboration between Zoomlion and Graphic Communications Group will last 12 months.

Inès Magoum

More on the same theme

More on the same area

We respect your privacy

When you browse on this site, cookies and other technologies collect data to enhance your experience and personalize the content you see. Visit our Privacy Policy to learn more. By clicking "Accept", you agree to this use of cookies and data.

Accept
X
Newsletter AFRIK 21